LG FASHION WEEK: Lovas Show

LG Fashion Week is here folks! I was lucky enough to attend the Lovas Show tonight for free, compliments of my Event Planning class :) The video showcases the entire collection as the show comes to an end. Toronto Fashion Week does not display haute couture or identifiable labels such as Chanel, Louis Vuitton,  (the late) Alexander McQueen, etc so the majority of this week's fashion will be RTW. But, in some cases, that's great! You know there are some eager buyers in the room anxious to talk to and make deals with the designer for retail stores near you! So, that's something to look forward to. Also keep in mind that fashion years are ahead by 18 months, so each show showcases all trends before they happen. That's another great reason to watch a show; you're surrounded by future trends before they actually come to stores....beat them before they are mass marketed and be a fashion leader, not follower.

With that being said, Lovas gave off an excellent show..no hitches except they did not display the first two opulent, b-e-a-utiful pink gowns at the end of the show. Probably a dressing issue back stage. I know how hectic it can be dressing models from my experience last year, and models are literally running to get changed, clothes going everywhere and so on. But yes! Other than that, the show was great in my opinion. Looks like yellows, greys and sequins, sequins, sequins for those warmer months next year!

As for the venue this season. It took place at the Heritage Court (part of the Direct Energy building) in the Exhibition Centre, downtown Toronto...right across the road from last year's venue, the Allstream Centre. If it ain't broke then don't fix it!! I don't know what FDCC were thinking, really. I mean the atmosphere last year was so much more of a "luxurious" feeling than this year's. Although there were style booths, L'Oreal Paris booths, Barbie and Ken booths, V.I.P sections, etc - the same as last year, the feeling was just not the same for me. Note that the front of the building is all glass so guess what, if it's a beautiful sunny day outside, you're going to be struggling to see inside. This evening the sun was shining, causing squints and hand-over the-forehand actions. A lot of people seemed annoyed by this but I guess it's nothing a pair of sunglasses can't handle. It also creates problems for taking pictures and videos, as I see crewmen struggle with their cameras.

CHECK IT OUT LIVE! 

KOL FANS!!!! NEW CD RELEASE!!! COME AROUND SUNDOWN!!! TOO MANY EXCLAMATION POINTS!!!!!!!

Self explanatory title there guys. Kings of Leon's newest album hits stores tomorrow!! :) Not only does the cover entice you buy it, but the lyrical content and overall classic KOL sound forces you!

LG! Life's Good

It's that time again, fashion lovers! Toronto's LG Fashion Week kicks off today, October 18th and lasts until October 23rd.  Dress to impress tonight at 8PM: Holt Renfrew presents: Denis Gagnon, Jeremy Laing, Lida Baday, Line RUNWAY, Mikhael Kale, Pink Tartan, Smythe, Wayne Clark, Wings + Horns. Then at 9:30 Bustle rocks the runway. Check out the full schedule here!
Toronto too far away? No worries, LG Fashion Week got you covered wth live stream shows. Check it out!

Keep Your Eye on These Sites!

My new internship with Zestpink.com involves web marketing and scouring the web for top trends and fashionable sales. Here's a tip from piperlime.com, one of my favourite websites for everything fashion.

Check out these sites!
www.whowhatwear.com (my current browser homepage)
www.piperlime.gap.com www.stylehog.com
www.fashionmagnet.com
 www.beyondtherack.com
www.zestypink.com
www.jakandjil.com
www.shopbop.com
www.womensweardaily.com (a must!)

Retail Signage Project

Newest PC Merchandising/Advanced Adobe Suite project: Retail Signing (received  94% :)).  Required to choose a lifestyle image (non-posed image of everyday activity) and a coordinating retailer. All work done in InDesign and Illustrator for vector image purposes. In order of appearance: cover page, lifestyle, conversational, price point and sale sign.

Lauren Conrad's Impecable Style

Hasn't everyone fallen under Lauren Conrad's stylish spell? Her gorgeous wavy hair,  natural take on make-up, feminine and flowy style seen here on the September 20th issue of US Weekly. I'll just say that I'm not the type to pick up US Weekly or any other type of celebrity gossip column for that matter, but I bought this issue because of Lauren's article. I never see her sporting an outfit I didn't like yet. The picture above have a boho feel to it no doubt, but also notice the hair colour.  The whole, "I have no time to get my roots done" look is actually in. To steal the beauty's look (on a budget of course) try stores like H&M, Mango and Zara. 

  Escaping the boho look and aiming for the rock-star nighttime look, Lauren opts for this ensemble. Throwing a chunky knit vest over a tree and leggings is a modern way to update a classic style. Again, notice the beautiful wavy hair (I'm obsessed!). And since not everyone cause afford the luxuries of a red-soled shoe from Christian Louboutin ($625 a pop), you're going to have to get creative! Take a closer look, and notice the layered metal bracelets; accessories is a perfect way to complete this look. The outfit is "almost reminiscent of a '70s rock 'n' roll with those shaggy vests," says Conrad. And where would you wear it? "Definitely to see a band!" Good choice, good times. 

 I also like this simplistic, yet stylish look Lauren is aiming for in this photo. Layered jewellery with a simple and neutral tee is genius! Her flaw-less face is achieved by applying neutral tones to the eyes, while applying mascara on the diagonal, creating a fan look. Her signature winged eye-liner is a must of course, and her light pink blush and nude lips add for a au natural look. She changed her wavy hair for a more sophisticated bun. Pulling her locks into a ponytail, braiding it and then wrapping it around into a alluring bun. 

Side note: favourite quote of the article, "I find it bizzare that people are constantly applauding me for my constant sanity," or something along those lines.. funny stuff!