Fashion Group International's Event "Y They Buy"

 Even though I was a volunteer stuck in coat check during this event, I got to catch some of the presentation! (And let me tell you, it's not hard to tell you're in the presence of successful fashionistas when they hand you their authentic fur coats) On Tuesday February 2, 2010, FGI’s Toronto chapter presented their first annual event, Y They Buy. Kicking off the evening with an in-depth exploration of the reality of Generation Y’s purchasing habits, a team of experts discussed contributing factors like social life, work trends, the importance of family and the more recent influence of the environment and related causes.

The event included speeches from anthropologist, Victor Barac, Fashion Mag's marketing manager, retail empires, designers, etc. Although Barac's speech caused a few to yawn and a spectator to even mutter the words, "never marry a anthropologist," the content of his speech  was valuable.
Successful industry professionals as well as fashion students made an appearance at this event held at Six Degrees club downtown. Elegant food was served and there were fantastic door prizes given out. Tickets varied in price depending on membership; but you would pay no more than $35. With a free salsa lesson, live band and a gift bag--not too shabby!

Theses events are perfect for networking. Whether you're establishing new contacts or catching up with old ones-essential networking was sure to happen.
Overall, the event was a great success and had a great turnout!