Monday, October 25, 2010

Monday = Internship Day!

Today I'm searching for fall trends, zeroing in on sequins. Yup, looks like sequins is here to stay for another two seasons anyway! After viewing Spring/Summer 2011 collections, sequins is in abundance in typical and classic colours such as grey, black and white, but also in new and exciting colours for that fresh Spring look. I've shopped hundreds (ok, maybe not hundreds) of sites, looking for top trends and favourite picks for zestypink.com. Here are my favourite "save", "spend" and "splurge" pieces of the day: Although I must pick the splurge option as my personal favourite. I love that kind of gradient/monochoromatic look.






 
  


How much sequins is too much? The time of major excess is gone and passed, but that doesn't mean you have to resort to pure minimalism when it comes to sequins. With that being said, rule of thumb is to focus ONE (1) aspect of clothing on sequins. For example, a sequined top with a pencil skirt -OR- a sequined pencil skirt with a top, not both. If you want to wear a full-on sequined dress, that's fine. Too many colours in your dress? Not a problem, balance it out with heels in a neutral shade if you feel too conspicuous. If your dress is a neutral hue, up the anti with the shoes and make a statement! (ie- white sequined dress with red heels)  

Friday, October 22, 2010

Fashion Faux Paux du Jour

Ok, this is..well should... be obvious. PLEASE wear the right size of pants ladies. Do you want to be associated with a muffin and/or muffin top? It's not great when your shape is the topic of conversation.

Jeanne Becker Said it Best!


I've just learned that powerhouse fashionista, Jeanne Becker has added the Humber degree of Applied Business-Fashion Management to her never-ending list of achievements. In another 2 and a half years we'll have that in common! The Eye Weekly article spoke about her life, focusing on her now 25 years with FT. She is such an icon for anyone pursing a fashion career, wherever they may be in the world. But, the thing that stuck out like a sore thumb to me was how the hell she managed to get where she is today.

"I mean, it’s very flattering that I made what I do look like so much fun that they want to do it, too. But it’s like, "Hey, you know what? This job didn’t exist before I started doing it — you have to blaze your own trail. And that’s another important message I want to tell the kids: it’s not about being like somebody else. I mean, yes, you can be like them in terms of your energy and passion, but in terms of really doing something, try and take it to the next level. I really don’t think we have enough original thinkers in this world and that sometimes worries me."


This really inspired and pretty much hit me like a ton of bricks (excuse the overused cliche). It's so true, there are so many successful people who "went off the beaten path" so to speak. Unfortunately, where I'm from, in order to be successful you need to become a doctor, teacher, nurse, engineer, etc, etc, etc. you know, the normal-everyday careers. Obviously, I'm not saying there is anything wrong with these choices, but what's wrong with going with the career choice you love? I find it kind of sad that people may give up on their dreams because they are not "attainable." After all, the typical person spends 50% or more of their lives working. And if you hate your job, welcome to hell. Seriously, is it worth it?  I'll leave on that note. Happy career hunting to those about to endure the tedious adventure.

Check out the full interview here
!

Tuesday, October 19, 2010

LG FASHION WEEK: Lovas Show

video

LG Fashion Week is here folks! I was lucky enough to attend the Lovas Show tonight for free, compliments of my Event Planning class :) The video showcases the entire collection as the show comes to an end. Toronto Fashion Week does not display haute couture or identifiable labels such as Chanel, Louis Vuitton,  (the late) Alexander McQueen, etc so the majority of this week's fashion will be RTW. But, in some cases, that's great! You know there are some eager buyers in the room anxious to talk to and make deals with the designer for retail stores near you! So, that's something to look forward to. Also keep in mind that fashion years are ahead by 18 months, so each show showcases all trends before they happen. That's another great reason to watch a show; you're surrounded by future trends before they actually come to stores....beat them before they are mass marketed and be a fashion leader, not follower.

With that being said, Lovas gave off an excellent show..no hitches except they did not display the first two opulent, b-e-a-utiful pink gowns at the end of the show. Probably a dressing issue back stage. I know how hectic it can be dressing models from my experience last year, and models are literally running to get changed, clothes going everywhere and so on. But yes! Other than that, the show was great in my opinion. Looks like yellows, greys and sequins, sequins, sequins for those warmer months next year!

As for the venue this season. It took place at the Heritage Court (part of the Direct Energy building) in the Exhibition Centre, downtown Toronto...right across the road from last year's venue, the Allstream Centre. If it ain't broke then don't fix it!! I don't know what FDCC were thinking, really. I mean the atmosphere last year was so much more of a "luxurious" feeling than this year's. Although there were style booths, L'Oreal Paris booths, Barbie and Ken booths, V.I.P sections, etc - the same as last year, the feeling was just not the same for me. Note that the front of the building is all glass so guess what, if it's a beautiful sunny day outside, you're going to be struggling to see inside. This evening the sun was shining, causing squints and hand-over the-forehand actions. A lot of people seemed annoyed by this but I guess it's nothing a pair of sunglasses can't handle. It also creates problems for taking pictures and videos, as I see crewmen struggle with their cameras.




Monday, October 18, 2010

KOL FANS!!!! NEW CD RELEASE!!! COME AROUND SUNDOWN!!! TOO MANY EXCLAMATION POINTS!!!!!!!



Self explanatory title there guys. Kings of Leon's newest album hits stores tomorrow!! :) Not only does the cover entice you buy it, but the lyrical content and overall classic KOL sound forces you!

LG! Life's Good



It's that time again, fashion lovers! Toronto's LG Fashion Week kicks off today, October 18th and lasts until October 23rd.  Dress to impress tonight at 8PM: Holt Renfrew presents: Denis Gagnon, Jeremy Laing, Lida Baday, Line RUNWAY, Mikhael Kale, Pink Tartan, Smythe, Wayne Clark, Wings + Horns. Then at 9:30 Bustle rocks the runway. Check out the full schedule here!
Toronto too far away? No worries, LG Fashion Week got you covered wth live stream shows. Check it out!

Wednesday, October 13, 2010

Keep Your Eye on These Sites!

My new internship with Zestpink.com involves web marketing and scouring the web for top trends and fashionable sales. Here's a tip from piperlime.com, one of my favourite websites for everything fashion.


Check out these sites!
www.whowhatwear.com (my current browser homepage)
www.piperlime.gap.com www.stylehog.com
www.fashionmagnet.com
 
www.beyondtherack.com
www.zestypink.com
www.jakandjil.com

www.shopbop.com
www.womensweardaily.com (a must!)

Retail Signage Project

Newest PC Merchandising/Advanced Adobe Suite project: Retail Signing (received  94% :)).  Required to choose a lifestyle image (non-posed image of everyday activity) and a coordinating retailer. All work done in InDesign and Illustrator for vector image purposes. In order of appearance: cover page, lifestyle, conversational, price point and sale sign.