As a writer for Fash Mag, I'm going to be covering several runway shows during Fashion Alternative Week located on 1 Pardee Ave in Studio City. It's my first show acting as a media rep- gaining access to front row seats, free swag and not to mention free tickets to the show. I'm excited!
My Fash Mag Article
Fashion Alternative Week
April 21st-25th 2010
Fashion Alternative Arts and Fashion Week is a fashionable playground, with over 50 runway shows, photography exhibits, video screenings, live bands, art installations and multi-media parties celebrating national and international leaders in design, music, arts and culture. Often abbreviated F.A.T for "Fashion Art Toronto," this year's universal theme was "Made With Love," surveying a different emotion each night. Toronto was the perfect location for this event because of its diverse culture and savvy fashionistas, and what a better place than Liberty Village's Studio City for the venue location. 2010 marked the fifth anniversary of F.A.T, as the event promised to be a hit with its unique dressing room project, an after party presented by Scion and its first ever designer sample sale.
The event kicked off on April 21st, exploring the theme of "Longing" as DJ Adam Smith hit the sound stage. With three runway segments, and approximately five designers for each segment, it can be said that the audience members definitely fell victim to the night's theme. Beautifully constructed garments, intricate designs, and vibrant pops of colour by such designers as Melow by Melissa Bolduc, Jasper Garvida and Mitra could be spotted on the runway.
The second day's theme was all about "Lust" where 13 sultry and seductive runway were showcased throughout the night. Among the talent was a lingerie line by Diepo, fetish inspired collections by Fashion Whore, feminine and contemporary women's wear line by Jessica Mary Clayton and a provocative line by Magpie to name a few.
April 23 featured 12 edgy, conscious and conceptual collections inspired by the night's theme called "Rage". The collection, Dystropolis by Wendy NG was inspired by Lewis Carroll's Alice In Wonderland, a world full of contradictions: "innocent girlhood and conscientious womanhood; love and hate; rage and joy; black and white; broken and healed." This collection includes dark gothic designs, huge platforms, full length trench coats made in faux fur, leatherette, PVC, lace, vinyl, chiffon, metal beading, zippers and buckles to create a sense of order in chaos. Female models wore mid-calf length platforms, leather dresses and opulent hair pieces. Male models opted for head-to-toe leather with big, bold shoulders. A non-traditional and eco-friendly collection by Vancouver based label Sans Soucie was also displayed. Pops of green, yellow and white in all natural fabrics cannot help but to affect all sense of smell, touch and feel of nature. The ruffles, natural designs, feminine pleats and colours transport you to a serene paradise. With all the focus being on the environment and "go green" campaigns, it is only natural to be inspired by your outdoor surroundings."
The final day of FAT concentrated on the emotion of "Joy." Finally a breath of fresh air after the last three days of longing, lust and rage.
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