Newest PC Merchandising/Advanced Adobe Suite project: Retail Signing (received 94% :)). Required to choose a lifestyle image (non-posed image of everyday activity) and a coordinating retailer. All work done in InDesign and Illustrator for vector image purposes. In order of appearance: cover page, lifestyle, conversational, price point and sale sign.
As retail shoppers hit the stores these days, they expect a state-of-the-art shopping experience. With every store vying for the almighty consumer dollar, retail signage in retail makes perfect sense.
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