LG FASHION WEEK: Lovas Show

LG Fashion Week is here folks! I was lucky enough to attend the Lovas Show tonight for free, compliments of my Event Planning class :) The video showcases the entire collection as the show comes to an end. Toronto Fashion Week does not display haute couture or identifiable labels such as Chanel, Louis Vuitton,  (the late) Alexander McQueen, etc so the majority of this week's fashion will be RTW. But, in some cases, that's great! You know there are some eager buyers in the room anxious to talk to and make deals with the designer for retail stores near you! So, that's something to look forward to. Also keep in mind that fashion years are ahead by 18 months, so each show showcases all trends before they happen. That's another great reason to watch a show; you're surrounded by future trends before they actually come to stores....beat them before they are mass marketed and be a fashion leader, not follower.

With that being said, Lovas gave off an excellent show..no hitches except they did not display the first two opulent, b-e-a-utiful pink gowns at the end of the show. Probably a dressing issue back stage. I know how hectic it can be dressing models from my experience last year, and models are literally running to get changed, clothes going everywhere and so on. But yes! Other than that, the show was great in my opinion. Looks like yellows, greys and sequins, sequins, sequins for those warmer months next year!

As for the venue this season. It took place at the Heritage Court (part of the Direct Energy building) in the Exhibition Centre, downtown Toronto...right across the road from last year's venue, the Allstream Centre. If it ain't broke then don't fix it!! I don't know what FDCC were thinking, really. I mean the atmosphere last year was so much more of a "luxurious" feeling than this year's. Although there were style booths, L'Oreal Paris booths, Barbie and Ken booths, V.I.P sections, etc - the same as last year, the feeling was just not the same for me. Note that the front of the building is all glass so guess what, if it's a beautiful sunny day outside, you're going to be struggling to see inside. This evening the sun was shining, causing squints and hand-over the-forehand actions. A lot of people seemed annoyed by this but I guess it's nothing a pair of sunglasses can't handle. It also creates problems for taking pictures and videos, as I see crewmen struggle with their cameras.

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